In the message field you can use "variables", which will be replaced by the appropriate value for a user:
The variables need to be in the form [NAME] where NAME can be replaced with the name of one of your attributes.
For example if you have an attribute "First Name" put [FIRST NAME] in the message somewhere to identify the location where the "First Name" value of the recipient needs to be inserted.
Currently you have the following attributes defined:
| Attribute | Placeholder |